November 2007
CoreGear was honored with "Most Innovative Product of the Year"
award from HPG, the licensing division of Hasbro, Inc. (NYS: HAS),
at its 6th annual Licensing Awards and Summit for CoreGear's TRANSFORMERS-Xip3.
NEW PALTZ, NY – CoreGear’s Limited Edition TRANSFORMERS-Xip3, the world’s first triple-function outdoor jacket, recently won a “Most Innovative Product of The Year” award from HPG, the licensing division of Hasbro, Inc. (NYS: HAS), at its 6th annual Licensing Awards and Summit in November. The revolutionary Xip3 (pronounced “zip-three”), instantly converts from a jacket into a backpack and even into a pillow with a simple pull of a zipper.
“We are thrilled to receive this award from Hasbro, which adds prestige to what is surely the new “must-have” fashion trend for the streets, the slopes and anywhere else trendsetters go this winter,” says Carine Elen, CEO of CoreGear.
The Limited Edition TRANSFORMERS-Xip3 jacket, under license from HPG, provides TRANSFORMERS fans with a fashionable way to bring the changeability of TRANSFORMERS robots with them wherever they go. “CoreGear truly embraced the TRANSFORMERS brand essence of “MORE THAN MEETS THE EYE” with their Xip3 jacket, which is an extraordinary example of the level of innovation within this brand,” says Bryony Bouyer, SVP, HPG Americas.
“The Limited Edition collection of TRANSFORMERS-Xip3 jackets, each one individually numbered and exclusively available on CoreGear’s website (www.xip3.com), has just started shipping.
Xip3’s sleek, elegant design and incredibly simple engineering are an irresistible combination. Available in men’s, women’s and kid’s sizes, the stunning Xip3 jacket is the perfect centerpiece for any sportswear collection and a head-turning fashion-statement on the slopes.
With its breathable, self-cleaning outer shell complete with nanosphere® technology that repels dirt and water and drives back the wind, and with its ecoSmart™ 100% post consumer PET recycled polyester lining that feels like suede, Xip3 is a unique performance jacket.
Its Scotchlite™ reflective piping gleams in low-light to keep you safe, and its stowaway hood is there to warm when a sudden wind blows. Available in black and orange, the Xip3 jacket features ample storage in the backpack and zippered pockets, the Velcro cuffs provide a tailored fit and a chest pocket sports an MP3 player outlet so you have access to your favorite tunes anywhere you go!
What makes Xip3 such an exceptional development in outerwear is the jacket’s ability to become: (1) a backpack while maintaining all storage capacity and (2) a self-contained sports pillow with one suede-soft side and a nanosphere side, providing unparalleled comfort while at the game or on the plane. Xip3’s ability to transform through the magic of zippers has propelled the jacket into a worldwide phenomenon.
The sleek backpack features reflective piping, reflective logo mesh, a bottle pocket, a roomy main compartment, a front pocket and a collar stow-away flap.
Xip3 is available in men’s and women’s sizes (S through XL) for $495 MSRP and in kid’s sizes (6 through 14) for $395 MSRP. TRANSFORMERS-Xip3 is available in unisex and kid’s sizes. To order the Xip3 and TRANSFORMERS Xip3, please visit www.xip3.com.
CoreGear plans to expand the Xip3 Collection with additional innovative designs every season, certain its revolutionary hybrids will transform the outerwear apparel market globally.
About HPG
HPG, the licensing division of Hasbro, Inc. (NYSE: HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround consumers of all ages worldwide with consumer products that expand Hasbro’s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.
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